Sheetal (Schneider) Cross is a South African Journalist, with an extensive print media portfolio, across all genres of news reporting for the Durban arm of Independent Newspapers, 2005 to date.

She currently writes one of the oldest sports columns in the country since 2015, known as SPORTMatters, for the renowned Sunday Tribune Newspaper. The column was previously known as SPORTFolio and at the time of the handover, was 31 years-old! The powerful platform which boasts a readership of about 300 000 per edition,  accorded the journalist an opportunity to highlight the achievements of women in sport and create awareness around various unsung athletes. In some cases, the media exposure created sponsorship opportunities for the underprivileged heroes, who had excelled at their sport, with little or no financial support. 

In 2016, owing to her long-standing commitment to such feature stories, Sheetal was a finalist in the category Women in Print Media, at the GSport Awards, Johannesburg. The televised ceremony viewed by millions of South Africans was created and hosted by Kass Naidoo, through her phenomenal organisation; Girl Sport. 

Two years earlier, Sheetal had been invited to present for Trace Sports Stars international, whose televised series was featured in approximately 132 countries worldwide! Episodes can still be seen locally in South Africa, on DSTV, channel 188. 

Namibia and New Zealand

Previously, in 2007, Sheetal lived and worked throughout Namibia, as an assistant facilitator on a multi-million Rand cultural diversity and communication programme, training employees of NAMDEB (Namiba/De Beers); diamond mining company. 

Sheetal has also lived in various cities throughout the North Island of New Zealand as a freelance journalist, 2008 -2009. During this time, she gained valuable international media experience, from Dutch-born American author, Dr. Jeannette Vos.  Vos's PHD thesis turned bestseller, The Learning Revolution, sold millions of copies worldwide! In Sheetal's capacity as media assistant to Dr. Vos, Sheetal enjoyed book writing experiences, research and being trained in all aspects of health. 


In 2016, Sheetal was invited to teach NEW MEDIA III at the Durban University of Technology (DUT), Durban. After the birth of her second child the following year, she took a sabbatical and returned to the subject in 2018. 

In addition, she is currently completing her MJOURN / Masters Degree in Journalism at the same institute, with a view to concluding the course this year (2018). 

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All information is considered and treated as private and confidential. Sources remain anonymous unless otherwise requested.


“If you live your life with purpose, the true purpose of your life will come to you”

– Sheetal Schneider Cross